Reliance Launches FMCG Brand in Gujarat
On December 15, Reliance Consumer Products Limited, the FMCG arm of Reliance Retail Ventures Limited, launched Independence, its indigenous made-in-India consumer packaged goods brand, in Gujarat.
Independence was introduced to consumers and kirana partners at Akshardham in Ahmedabad during Pramukh Swami Maharaj’s centenary celebrations. It sells a variety of products, including staples, processed foods, and other daily necessities.
“I am happy to announce the launch of our own FMCG brand Independence, which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods, and other daily need products,” said Isha Ambani, Director, Reliance Retail Ventures Limited.
“The brand stands for ‘truly Indian solutions for real Indian problems’ which is articulated as – ‘Kan Kan Mein Bharat’, thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians,” she added.
Reliance Retail in the press statement said Reliance Consumer Products aims to prepare for a national rollout of the brand, and intends to develop Gujarat as a “go-to-market” state to create excellence in execution for its FMCG business.
Reliance Consumer intends to make the launch of Independence an empowering movement for all stakeholders in India, including consumers, manufacturers, distributors, and kiranas, according to the statement. Independence products are tailored to meet the needs of Indian consumers and are guaranteed to find a home in Indian households because they are not only made in India but also made for India.
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