SBI General introduces an improved health insurance buying experience through WhatsApp.
In an effort to make the insurance purchasing process simpler, SBI General Insurance, one of India’s top general insurance providers, expands its partnership with WhatsApp to introduce an improved iteration of its WhatsApp chatbot.
This will make it even simpler for users of the well-known messaging service to access insurance goods. It has expanded the selection of health insurance products available to customers and made it easier and safer for them to get two-wheeler motor insurance.
SBI General Insurance can be contacted by WhatsApp users nationwide. Message the WhatsApp chatbot a greeting at wa.me/919136233331. The bot will assist users in completing the purchase within the WhatsApp conversation thread by guiding them through a straightforward and secure purchasing process. WhatsApp users across the country can interact with the SBI General Insurance WhatsAppchatbot by sending a Hi’ to wa.me/919136233331. The bot will guide users through a simple and secure buying process and help them complete the purchase within the WhatsApp chat thread.
SBI General Insurance first launched its WhatsAppchatbot in 2020 with a first-of-a-kind buying journey for its health insurance policy. This initiative was announced at Meta Fuel for India 2020. Today, it has made larger number of products available that customers can directly buy through a hassle-free interface and from anywhere, with end-to-end policy purchase on the platform itself.
SBI General Insurance first launched its WhatsAppchatbot in 2020 with a first-of-a-kind buying journey for its health insurance policy. This initiative was announced at Meta Fuel for India 2020. Today, it has made larger number of products available that customers can directly buy through a hassle-free interface and from anywhere, with end-to-end policy purchase on the platform itself.
A discussion with SBI General’s verified business account on WhatsApp can be used to start the process, which will then prompt the available product alternatives for purchase. Within the WhatsApp chat thread, users can view product features and download their policy document. This is yet another historic decision that, building on the success of UPI integration on WhatsApp, will not only increase insurance coverage in the nation but also contribute to the continued expansion of financial inclusion in India. A discussion with SBI General’s verified business account on WhatsApp can be used to start the process, which will then prompt the available product alternatives for purchase. Customers can explore the product features and get their policy document right within the WhatsApp chat thread. Riding on the success of UPI integration on WhatsApp, this is another landmark move, that will not just drive insurance penetration in the country but will also help in further expanding financial inclusion in India.
SBI General Insurance first launched its WhatsAppchatbot in 2020 with a first-of-a-kind buying journey for its health insurance policy. This initiative was announced at Meta Fuel for India 2020. Today, it has made larger number of products available that customers can directly buy through a hassle-free interface and from anywhere, with end-to-end policy purchase on the platform itself. Customers today are more sophisticated and well-informed than in the past, according to Mr Anand Pejawar, Deputy Managing Director, SBI General Insurance, in response to the association. We at SBI General have made our products available for purchase on one of the most popular platforms, in just a few chats, in response to consumers’ evolving purchasing patterns and as part of the Company’s ongoing efforts to innovate and make insurance accessible. These achievements validate the value of our customer experience strategy. Given that WhatsApp is an important platform with robust security features and extensive reach, we are confident that this initiative will be beneficial for existing as well as potential customers and we will continue to evolve with the dynamic technological advancements both in product development and policy servicing.
Abhijit Bose, Head of WhatsApp India said, The banking and insurance industry has been at the forefront of building innovative customer engagement journeys on the WhatsApp Business Platform. These solutions are making financial products and services more accessible to people across the country thus contributing to the overall financial inclusion vision. We are delighted to further strengthen our collaboration with SBI General Insurance to make insurance products more easily available for their new and existing customers. Abhijit Bose, Head of WhatsApp India said, The banking and insurance industry has been at the forefront of building innovative customer engagement journeys on the WhatsApp Business Platform. These solutions are making financial products and services more accessible to people across the country thus contributing to the overall financial inclusion vision. We are delighted to further strengthen our collaboration with SBI General Insurance to make insurance products more easily available for their new and existing customers.
At the Global FinTech Fest 2022, SBI General Insurance showed the public the purchasing process for their most popular products, which are available via WhatsApp. In order to accomplish its goal of being India’s most dependable general insurer, the company will continue to identify and adopt such technologies.
About SBI General Insurance Company Limited
With the backing of SBI, one of the fastest-growing private general insurance firms, SBI General Insurance is dedicated to upholding the tradition of security and confidence. Our goal is to become the most dependable general insurer in a rapidly changing India.
Since our founding in 2009, when there were only 17 branches, we have grown to have over 137 branches across India. Till date, we have served over 10 crore customers. We have been awarded Insurer of the Year’ in the non-life category at FICCI Insurance Industry Awards, for two consecutive years.
We have a robust multi-distribution model encompassing Bancassurance, Agency, Broking, Retail Direct Channels and Digital tie-ups. The widespread network of distributors like 22000 plus SBI branches, Agents, Other financial alliances, OEMs, and multiple digital partners enables us to extend our reach to the pocketed remote areas of India.
To serve clients in all market sectors, including retail, corporate, small and medium-sized enterprises, and rural, we provide a variety of products across many different lines of business, providing accessibility in both physical and digital forms.
Our CSR initiative is motivated by the goal of assisting the most at-risk populations and vulnerable communities with long-term solutions that can improve their quality of life. In order to achieve this goal, we have been collaborating with numerous NGOs and/or initiatives to support causes that are in line with our CSR philosophy’s key areas, such as sports, sustainability & livelihoods, education, and the improvement of health, sanitation, and transportation.
SBI General Insurance reported a 11% growth in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore. With the increasing need of health insurance, we have a very channelized strategy for health insurance business, which has reflected in 50% growth in health insurance GWP for the FY2021-22.
