Absolute Sports: Company Overview
Absolute Sports is one of the world’s leading tech-led sports and gaming media companies. Its flagship brand – Sportskeeda serves 150 Million+ global sports fans every month with engaging content across multiple platforms and formats.
Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda, ProFootballNetwork and SoapCentral.Sportskeeda has a close #2 position in India and #6 in the US (Comscore Data) while having a leadership position in multiple sports.
Their team of award winning journalists, storytellers, content creators and entrepreneurial producers deliver exciting and dynamic destinations in sports, lifestyle, esports and gaming and more.
Their advanced technical solutions ranging from our proprietary CMS, first-party audience management and scalable content distribution networks provide opportunities for growth for our partners; smart targeted solutions for marketers and enthralling experiences for audiences.
| Company Name | Absolute Sports |
| Company Type | Unlisted Public Company (Buy unlisted shares) |
| Industry | Sports & Esports Media |
| Founded | 2009 |
| Registered Address | Bangalore, Karnataka 560075 |
Key Investors
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Business Segments
Absolute Sports, operates several business segments focusing on sports, esports, and gaming media.
Sports Media:
Through brands like Sportskeeda, Pro Football Network, and College Football Network, they create and distribute sports content to a global audience.
Gaming Media:
They engage gaming enthusiasts via platforms like Deltia’s Gaming, offering content related to gaming news, guides, and reviews.
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Advertising:
Absolute Sports specializes in delivering targeted and impactful advertising solutions through a multi-faceted approach. They also worked with brands like Swiggy, KFC, Licious, HP, Intel, Dell, etc.
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Key clients
Absolute Sports, as a prominent media company in sports and esports, serves a diverse range of key clients. These include major brands and advertisers seeking to reach targeted audiences, as well as sports leagues and teams looking for media coverage and engagement. The company also collaborates with OTT platforms to provide content for a global viewership and partners with gaming and esports companies to enhance the digital gaming experience. Additionally, they work closely with corporate sponsors to deliver impactful sponsorship and branding opportunities.
Industry Overview
The growth of sports viewership has been primarily driven by the expansion of smartphones and the internet, transforming how audiences engage with sports content. OTT platforms have enhanced accessibility to international sporting events for Indian fans, leading to an unprecedented surge in sports media consumption across the country.
The evolution of sports sponsorships has seen an exponential rise, fueled by the emergence of new media outlets and digital assets. Sponsorships now contribute to 33% of total revenue for sports leagues and franchises. There has been a noticeable shift in the sponsorship landscape, with technology startups increasingly dominating the space. Of the 20 most valuable venture capital-backed companies, eight have made significant investments in sports sponsorships and media.
The industry is undergoing a transformation, moving from traditional corporations to disruptive tech companies. The sports media market in India is valued at approximately ₹6,600 crore. Annual advertising expenditures across print, digital, and TV reach ₹4,100 crore, while sponsorship investments total around ₹1,800 crore. Cricket overwhelmingly leads this sector, contributing 87% of the total market, with football and kabaddi making up another 10%. In this dynamic environment, sports are a major driver of both passion and economic activity in the Indian media landscape.
Management
Ajay Pratap Singh | Chief Executive Officer|
Ajay Pratap Singh, the Chief Executive Officer of Absolute Sports, has nearly a decade of experience in the corporate world. He has previously worked with companies such as Tally Solutions, SuperProfs, and Dainik Bhaskar, managing key roles in sales, marketing, operations, and HR. His primary objective is to drive the firm to new heights.
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Sankalp Sharma | Chief Technology Officer|
Sankalp Sharma, the Chief Technology Officer, brings over a decade of experience in managing technology across various industries, including telecommunications, infrastructure & IT, banking, food tech, and online media. He is passionate about solving business problems by applying common sense and technology.
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Anirudh Kumar | Chief Strategy Officer|
Anirudh Kumar, the Chief Strategy Officer, has over 17 years of experience in fields such as venture capital, private equity, consulting, and entrepreneurship. He specializes in corporate strategy, fundraising, acquisitions, international expansion, marketing, and business development. Anirudh has held notable positions as Managing Partner at Rainforest Venture Networks, leading investments for Matrix Partners, and working with companies like Snapdeal, Radix, and McKinsey & Company.
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Shareholding Pattern
| Name | Shareholding (%) |
| NAZARA TECHNOLOGIES LIMITED | 78.74 |
| PORUSH JAIN | 10.88 |
Financial Highlights
₹ in Cr.
| Financials | 31st March, 2023 | 31st March, 2022 | % increase |
| Revenue | 122.40 | 79.20 | 55% |
| PAT | 32 | 20.6 | 55% |
| EPS | 162.90 | 105.62 | 54% |
| EBITDA | 39.40 | 26.7 | 48% |
| PAT Margins | 26.14% | 26.01% | 1% |
Valuation
| Share Price (as Sep,2024) | 9666 |
| Outstanding shares | 0.0194 Cr. |
| MCAP | 188 Cr. (Approx) |
| P/E Ratio | 59.34 |
| P/S Ratio | 1.53 |
| P/B Ratio | 2.85 |
| Book value per share | 3393 |
Recent News
On August 6, 2024, Absolute Sports, a subsidiary of Nazara Technologies, announced plans to acquire Deltia’s Gaming for $900K (₹7.5 crores) in cash. The deal is expected to close within 45 days. Deltia’s Gaming reported sales of $575K (₹4.8 crores) as of June 2024 and has a monthly readership of 1.5 million. Through this acquisition, Absolute Sports aims to strengthen its presence in the U.S. gaming and esports media market. The deal also gives them access to Deltia’s brand equity, YouTube following, and Twitch streaming audience. (Source: Sports Mint)
SWOT Analysis
Strengths:
- Owns platforms like Sportskeeda, ProFootballNetwork, and SoapCentral.
- Engages a diverse sports and esports audience worldwide.
- Expands via acquisitions like DeltiasGaming.
- Strong in creating engaging sports and esports content.
- Supported by gaming giant Nazara Technologies.
Weaknesses:
- Reliant on India and the U.S., with risks if market conditions change.
- Potential difficulties in integrating newly acquired assets and aligning them with existing operations.
- High competition may impact content differentiation and user interest.
Opportunities:
- Opportunity to attract new audiences and advertisers.
- Revenue potential through ads, sponsorships, and premium content.
- Expand into emerging international regions.
- Use AR/VR for immersive content.
Threats:
- Strong competition from global and local media and gaming providers.
- Potential regulatory changes affecting operations.
- Increasing content providers could impact user retention.
- Economic fluctuations may affect advertising budgets and revenue.
Absolute Sports unlisted shares are currently trading at ₹ 9666, CLICK HERE to Invest.
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