Cheelizza Pizza Unlisted Shares
Cheelizza Pizza
INE0MSX01027
Incorporation Date: 12-Feb-2021
Listing Status: DRHP Not Filed
About Cheelizza Pizza Unlisted Shares
Overview of Cheelizza Pizza Unlisted Shares
Company Overview
Chelizza Pizza is an emerging Indian quick-service restaurant (QSR) brand focused on affordable, Indianised pizzas designed for value-conscious consumers. The brand positions itself around taste, accessibility, and quick service, catering largely to youth, families, and delivery-led demand across urban and semi-urban markets.
Business Model & Menu Strategy
Chelizza follows a QSR + delivery-first model, with pizzas as the core offering, complemented by garlic breads, sides, pasta, and beverages. The menu is built around Indian flavours, combo meals, and sharp price points, enabling high repeat consumption and strong competitiveness versus both global chains and local pizza players.

📍 Store Network & Expansion Approach
The company is scaling through a mix of franchise-led and company-operated outlets, typically located in high-footfall neighbourhoods. The asset-light franchise model allows faster expansion with lower capital intensity, while centralised sourcing and standardised operating procedures help maintain consistency across outlets.

🎯 Target Customers & Positioning
Chelizza primarily targets the mass and mid-value segment, positioning itself as an affordable alternative to premium international pizza brands. Key differentiators include:
Indianised taste profiles
Aggressive value pricing
Strong focus on takeaway and online delivery
This positioning resonates well in Tier I, II, and III cities, where affordability and familiarity of flavours drive purchase decisions.
🚀 Growth Drivers & Industry Tailwinds
Chelizza benefits from several structural tailwinds:
Rapid growth of India’s QSR and food-delivery ecosystem
Rising preference for convenient, affordable dining
Increasing penetration of delivery platforms
Scalable franchise economics
In summary, Chelizza Pizza is building a scalable, value-driven Indian pizza brand, leveraging localisation, cost efficiency, and a franchise-friendly model to carve out a strong position in India’s competitive QSR landscape.
Insights of Cheelizza Pizza Unlisted Shares
Cheelizza Pizza India Limited – Financial Snapshot & Strategic Insights
Executive Overview
Cheelizza Pizza India Limited (formerly Cheelizza Pizza India Private Limited) is a fast-growing, pure-vegetarian Quick Service Restaurant (QSR) chain positioned as "इंडिया KA PIZZA"
Standalone Financial Snapshot (FY25 – FY26)
| Financial Metric (in ₹ Cr.) | FY25 | FY26 | YoY Growth (%) |
| Net Revenue from Operations | 19.35 | 22.65 | +17.05% |
| Total Operating Cost | 22.48 | 24.38 | +8.45% |
| EBITDA (Operating Loss) | -3.13 | -1.74 | Loss Narrowed 44.4% |
| Other Income | 0.09 | 0.09 | 0.00% |
| Depreciation & Amortization | 1,36 | 0.99 | -27.21% |
| Finance Costs | 1.05 | 0.67 | -36.19% |
| Profit Before Tax (PBT) | -5.45 | -3.31 | Loss Narrowed 39.27% |
| Profit After Tax (PAT) | -3.93 | -4.89 | Loss Widened 24.43% |
Key Strategic & Financial Insights
- Top-Line Sales Growth (+17.05% YoY): Revenue from operations expanded by 17.05% YoY to ₹22.65 Cr in FY26 (up from ₹19.35 Cr in FY25), driven by higher store-level throughput, delivery channel penetration via food aggregators, and network footprint expansion across Mumbai and Pune
. - Significant Operational Turnaround at EBITDA Level: Operating costs grew by only 8.45% YoY, outpaced by top-line growth
. This operating leverage enabled the company to narrow its EBITDA loss by 44.41% from -₹3.13 Cr in FY25 to -₹1.74 Cr in FY26, demonstrating progress toward store-level unit economic profitability . - Reduction in Finance Costs & Debenture Redemption: Finance costs declined by 36.19% YoY to ₹0.67 Cr
. During the fiscal year, Cheelizza successfully repaid and fully redeemed all outstanding non-convertible debentures (₹1.55 Cr previously held by Capitar Ventures India Debt Fund-1), completely eliminating high-cost debt from its balance sheet . - Pre-Tax Loss Reduction vs Net Loss: Profit Before Tax (PBT) improved significantly, reducing pre-tax losses by 39.27% to -₹3.31 Cr in FY26
. However, Net Loss (PAT) widened to -₹4.89 Cr due to a non-cash deferred tax charge of ₹1.57 Cr in FY26 (compared to a ₹1.51 Cr deferred tax credit in FY25) . - Corporate Restructuring & Equity Capitalization:
- Stock Split & Bonus Issue: The company executed a 10-for-1 stock split on June 2, 2025 (reducing face value from ₹10 to ₹1), followed by a 762:1 bonus share allotment on June 16, 2025, capitalizing ₹10.78 Cr from securities premium
. - Rights Issue & CCPS Allotment: In December 2025, Cheelizza completed a rights issue raising ₹5.25 Cr (43.75 lakh shares at ₹12/share)
. Post-balance sheet date on April 10, 2026, the company issued 1,825 Partly Paid Compulsory Convertible Preference Shares (CCPS) at an issue price of ₹10,000 per share to fund ongoing store rollout
Industry Overview & Market Positioning
- Pure-Vegetarian Niche Moat: While international QSR chains (Domino's, Pizza Hut) cater predominantly to non-vegetarian/mixed demographics, Cheelizza targets India's substantial pure-vegetarian demographic with 100% vegetarian kitchens, Jain food options, and localized recipe profiles
. - QSR & Cloud Kitchen Dynamics: The Indian pizza market is projected to expand at a double-digit CAGR, catalyzed by online delivery platforms (Swiggy, Zomato), urban lifestyle shifts, and high delivery adoption
. - Franchise & Asset-Light Scaling: Beyond company-owned outlets, Cheelizza’s corporate structure supports master franchisee and FOFO (Franchise-Owned, Franchise-Operated) models to accelerate geographic expansion into Tier 2 cities across Western India with reduced capital expenditure intensity
.
Financial Charts of Cheelizza Pizza Unlisted Shares
Balance Sheet of Cheelizza Pizza Unlisted Shares
Profit and Loss of Cheelizza Pizza Unlisted Shares
Ancillary of Cheelizza Pizza Unlisted Shares
Ratio Analysis
Peers
Industry Benchmarking
Segment Revenue
Subsidaries
Security Allotment
Corporate Governance
Team Management Details
FAQs of Cheelizza Pizza Unlisted Shares
-
How to buy Cheelizza Pizza?
Below are three ways through which you can purchase Cheelizza Pizza:
- We at Altius Investech have many actively traded scripts and are market makers of unlisted shares. To check out all the unlisted shares traded. (Click on link). To submit a request to buy Cheelizza Pizza, please click on the trade button at the top of this page
- Additionally, you can download our app from your play store or app store, register on our application, and engage in active trading there.
Download the Altius App here https://onelink.to/hf4m72 - You can also reach out to us at : +91 8240614850 / +91 8240861716
-
How to sell Cheelizza Pizza?
Below are three ways through which you can sell Cheelizza Pizza:
- We at Altius Investech have many actively traded scripts and are market makers of unlisted shares. To check out all the unlisted shares traded. (Click on link). To submit a request to sell Cheelizza Pizza, please click on the trade button at the top of this page
- Additionally, you can download our app from your play store or app store, register on our application, and engage in active trading there.
Download the Altius App here https://onelink.to/hf4m72 - You can also reach out to us at : +91 8240614850 / +91 8240861716
-
What is the price of Cheelizza Pizza?
We provide a two way quote on all the shares we deal in. Your buy price for Cheelizza Pizza is ₹18 and your sell price for Cheelizza Pizza is ₹10. The price is based on our estimates and market conditions.
-
What is the lock-in period of Cheelizza Pizza?
The lock-in period for Cheelizza Pizza varies depending on the category of investors:
- For retail Investors, HNIs, or Body Corporates, the lock-in period is 6 months from the date of the listing of Cheelizza Pizza
- For Venture Capital Funds or Foreign Venture Capital Investors, there is a lock-in period of 6 months from the date of acquisition of Cheelizza Pizza
- For AIF-II (Alternative Investment Funds - Category II), there is no lock-in period
August 2021 saw the introduction of this regulation by SEBI. The purpose of the regulation change, which lowered the lock-in period from a year to six months, was to incentivize additional investments in firms getting ready for initial public offerings, or IPOs. Since its introduction, a number of Portfolio Management Services (PMS) have advised their clients to purchase Pre-IPO shares in order to take advantage of the advantages associated with early-stage investments. This reduction in the lock-in period is considered as a significant step forward.
-
How is the Cheelizza Pizza price calculated?
Fundamental & Comparative valuation models and the forces of demand and supply in the market for unlisted shares dictate the price. These prices are based on our estimates and transaction history of Cheelizza Pizza. The price is also determined from the most recent funding round for Cheelizza Pizza. This provides us with a benchmark valuation, offering a clear indication of the company's current market value as perceived by investors and industry experts.
-
What are the lot sizes of Cheelizza Pizza?
We can generally arrange lot sizes starting with an investment of INR 20,000. To confirm the lot sizes of Cheelizza Pizza with us kindly click here.
-
What are the financials of Cheelizza Pizza?
The financials of Cheelizza Pizza which includes the P/L of Cheelizza Pizza and the Balance Sheet of Cheelizza Pizza is in the financials section (Click on link).
-
Where can I find the annual report of Cheelizza Pizza?
The annual report of Cheelizza Pizza is available in the annual report section (Click on link).
-
Is buying Cheelizza Pizza legal in India?
Yes, buying and selling unlisted shares in India is indeed 100% legal. This activity is regulated and governed under the guidelines provided by the Securities and Exchange Board of India (SEBI). Investors and traders must adhere to these regulations and guidelines to ensure compliance with legal and financial standards. It's important for participants in the unlisted share market to be aware of and understand these regulations to engage in transactions legally and securely.
-
Short-term Capital Gain taxes to be paid on Cheelizza Pizza?
When you sell unlisted shares within a period of two years from the date of acquisition, any profit earned from the sale is classified as Short-term Capital Gain (STCG). This gain is then added to your total income for that financial year. The tax on this short-term capital gain is calculated based on your applicable individual income tax slab rates. Therefore, the rate at which you will pay tax on the STCG from unlisted shares depends on your total income, including this gain, and the tax slab it falls under as per the prevailing income tax laws in India. It's important for investors to consider these tax implications when engaging in transactions involving unlisted shares.
-
Long-term Capital Gain taxes to be paid on Cheelizza Pizza and how are They Taxed?
Long-term Capital Gains (LTCG) on unlisted shares in India refer to the profits earned from the sale of unlisted shares that have been held for more than two years. The key aspects of LTCG on unlisted shares include:
- Tax Rate: LTCG on unlisted shares is taxed at a rate of 20%.
- Indexation Benefit: This is a significant advantage for investors. Indexation allows for adjusting the purchase price of the shares for inflation, which can reduce the taxable gain.
- Importance for Investors: Understanding LTCG is crucial, especially for High Net-worth Individuals (HNIs) and retail investors, as it impacts their investment strategy and tax planning. Knowing these details helps in making informed investment decisions.
- Calculation: LTCG is calculated by subtracting the indexed cost of acquisition (the purchase price adjusted for inflation) from the sale price of the shares. The profit thus calculated is subject to a 20% tax.
- Applicability: LTCG tax is applicable to profits from the sale of unlisted shares held for more than two years.
- Relevance: This tax is particularly relevant to investors in the unlisted share market, including those considering selling their holdings after a period of more than two years.
-
Applicability of Taxes on Cheelizza Pizza once it is listed?
When shares initially bought in the unlisted market become listed, the taxation rules change significantly if these shares are sold through a stock exchange. Here's what investors need to know:
Transition to Listed Market Tax Rates: Once unlisted shares are listed on the stock exchange and subsequently sold, the tax rates applicable to listed securities come into effect. This shift means that the favourable tax treatments for listed shares, as per the prevailing tax laws, will apply.
Taxation Based on Holding Period: The crucial factor in determining the type of capital gains tax (Long-term or Short-term) is the holding period of the shares. Importantly, this period is calculated from the original purchase date when the shares were unlisted.
Long-term vs. Short-term Capital Gains: If the shares are sold after being held for more than one year from the date of purchase (including the period when they were unlisted), they are subject to Long-term Capital Gains (LTCG) tax.
Conversely, if sold within one-year, Short-term Capital Gains (STCG) tax rates apply.
Significance for Investors: This information is vital for investors in the unlisted market, as it impacts their tax planning and decision-making process. Understanding these nuances ensures that investors can strategically plan the sale of their shares post-listing to optimize tax implications.
Advice for Investors: It's advisable for investors to keep a record of their purchase dates and monitor the listing dates closely. Additionally, staying updated with the latest tax regulations or consulting with a financial advisor is recommended for accurate tax calculations and compliance. -
How does Altius Investech source Cheelizza Pizza?
At Altius Investech, our approach to sourcing Boat Unlisted Share (Imagine Marketing) involves a strategic and direct method. Primarily, we acquire these shares from the below key groups:
Employees of the Company: Employee stock option plans (ESOPs) or other compensation packages frequently include shares for firm employees. For a various reasons, such as including portfolio diversification or financial considerations, some of these employees may eventually choose to sell their shares. We engage with these employees, providing them a platform to sell their shares.
Initial Investors: These are the angel or early-stage investors who provided capital to the business in its early stages. These original investors may look to sell all or part of their ownership position in the company as it develops and flourishes. This might be done for various reasons such as in order to maximise their investment, reallocate resources, or make other calculated financial decisions.
Funding rounds and VC funds: Altius Investech sources the shares from private placement rounds in which private companies seek to obtain capital from the market. Through our platform, venture capital funds can liquidate their shares and we receive the inventory from them when they decide to sell a portion of their ownership through block trades.
By establishing connections with these groups, Altius Investech guarantees our clients a steady and dependable supply of Boat Unlisted Share (Imagine Marketing). This process not only makes it easier for employees and initial investors in liquidating their assets, but it also gives our clients access to shares that aren't often found on the open market. Our platform effectively facilitates a win-win situation for both buyers and sellers. -
How to trust Altius Investech before buying Cheelizza Pizza from its platform?
Altius Investech stands at being India's fastest growing and leading marketplace for buying and selling unlisted shares. We believe in enabling access to alternative sources of investments at lower entry barriers to private equity investments.
With more than 25 years of experience, Altius Investech has carved a niche in the financial market by serving more than 8000 clients. The incredible journey is further highlighted by the vast number of transactions that Altius Investech has facilitated transactions that have already exceeded 300 crores.
For investors Altius Investech curates investment opportunities in companies at reasonable valuations which are on the verge of an IPO leading to massive value unlocking. Investments are backed by thorough research and sound investment thesis, with a time bound exit plan.
For ESOP Shareholder and existing Investors, we assist them to liquidate their shares even if they are not publicly traded by creating a platform where we find the right buyers and sellers for the best prices.
Altius Investech have been featured in top media news outlets like Economic Times, Financial Express, Money control. Check out about us on these - leading publications (Click on link) Our journey over these years has not just been about numbers; it's been about building trust and reliability.
We at Altius Investech are dedicated to upholding the greatest levels of ethics and transparency, making sure that your investment experience is not only profitable but also safe and reliable.
Press of Cheelizza Pizza Unlisted Shares
Featured Blogs of Cheelizza Pizza Unlisted Shares
Annual Report of Cheelizza Pizza Unlisted Shares
Company Information of Cheelizza Pizza Unlisted Shares
Featured Companies


