IPL’s Rise to the World’s 2nd Most Valuable Sports League In its 15th year, the Indian Premier League (IPL) has seen its brand value increase by 77 percent to $8.4 billion in 2022, thanks to a new media rights auction and the addition of two new teams, the Gujarat Titans and the Lucknow Super Giants. … Continue reading The rise of IPL to the world’s second most valuable sports league