Reliance Unveils Major Price War from Soft Drinks to Soap Following the relaunch of Campa, which sparked a price war in the soft drink segment, billionaire Mukesh Ambani’s Reliance has entered the FMCG personal and home care segment, offering products at 30 to 35% lower prices. According to experts, the jury is out, and a … Continue reading Soft Drinks to Soap – Reliance Unveils Big Price War plan