India’s Cola Titans Go Head-to-Head  Although there has been intense competition in the Indian soft drink market for many years, recent events indicate a new era, with Campa Cola emerging as a strong competitor to the industry titans, Pepsi and Coca-Cola. With Reliance Consumer Products Limited (RCPL) making significant investments in the resuscitation of Campa … Continue reading Cola Wars Reloaded: Pepsi, Coca-Cola, and Campa Cola Battle for India’s Soft Drink Market